It consists of advertising a competition with big prizes and also giving teachers incentives. The reason for the incentives, as because the campaign runs through the school, where the teachers help to promote the product.
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| Email signature |
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| Posters put in the staff room so that teachers could keep track of sales and compete against each other. |
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| Classroom posters to make children aware of how to enter the competition. |
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| Front and back of order form / flyer sent to parents. |
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| A reminder flyer sent to parents a week later that the order gap is coming to an end. |
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| The flyer given to teachers to explain what they can get and what to do in order to get the incentives. |
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